Outsider Advantage · An introduction

A strategy workshop that doesn't end in a PDF.

One day with a senior strategist. Then a live system that keeps working every day after. Built for founders and CMOs whose positioning needs to actually stick.

Prepared for prospects · 2026
02 · The problem
The problem

Most strategy projects end in a folder nobody opens.

You hire a consulting firm. Six months later a beautiful deck lands. The team looks at it once. The sales team keeps saying different things on demos. Marketing sounds like everyone else's.

By month four, the strategy you paid for is a folder nobody opens.

That's not a team problem. It's a format problem.

86%
of strategy decks are never referenced again six months after delivery. Not because the thinking was wrong. Because a document can't keep a company on message.
03 · What we do
What we do

We run the strategy day. Then hand you a system that keeps it running.

01 · The day

One day, one strategist, one room.

A senior strategist sits with your team for a full day. We go through your market, your customers, and what only you can credibly say. You leave with a clear position your whole team agrees on.

02 · The system

A live system, not a static deck.

A dashboard your team opens on Monday. AI marketing teams producing content. A published book on your desk. Audio chapters your team listens to before board meetings. All pointed at your new positioning.

04 · What you get
What you walk away with

Four things your team actually uses.

A

A living dashboard

Your new strategy in 12 clear sections. Your team opens it on Monday. It refreshes every month with new market intelligence.

Web app · Cloudflare
B

8 AI marketing teams

Automated content, SEO, creative, and sales-support. All pointed at your new positioning. They produce the work your small marketing team can't get to.

Included in Option B
C

A signed book

A hardcover copy of the methodology, signed on the day by the strategist who ran the workshop. Lives on your desk.

Hardcover · Published
D

Audio chapters

Your strategy, narrated as 60–90 second chapters. Play before a board meeting. Refresh on the Monday commute.

MP3 · In-app
05 · How it works
How it works

One day. Three simple stages.

Before · 2 weeks

We do the homework.

Your dashboard arrives pre-loaded with your competitors, your market, and your customer research. No blank workshops.

During · 8 hours

We work through it together.

One day in a room. Your team plus a senior strategist. Decisions get made live. The dashboard updates as we go.

After · Ongoing

The system keeps running.

AI teams publish content. The dashboard refreshes monthly. A written quality audit every quarter, signed.

06 · Proof
Proof

Real companies. Real systems. You can click through them.

Phronex Live
A strategy dashboard built for one of our clients. We share the access gate before the sales call. You can click through it.
Slingshot Live
A full marketing hub with AI teams running. Inspect the campaigns, the content calendar, the intelligence refresh.
Agent Teams Live
The 8 AI marketing teams, running against a test strategy. See what they produce, on what cadence.

The moment you admit you won't outspend your competition is the moment you know you have to be unique.

Tyler Lorenzen · CEO, PURIS
07 · Pricing
Pricing

Flat fee. Nothing hidden.

One-time Strategy & assets

Option A

$25,000

The strategy package

One-day workshop with a senior strategist. Living dashboard (12 sections). Signed hardcover book. Narrated audio chapters.

Option A+B

$35,000

Strategy plus your full marketing playbook

Everything in Option A, plus a ready-to-launch library of marketing assets — ad copy, email sequences, landing pages, SEO content, sales enablement — all written against your new positioning. Publish on Monday.

Monthly Optional · any combination

Keep-it-fresh

$1,500 / mo

Stay sharp between engagements

Monthly market intelligence. Quarterly execution audit, signed. Ongoing dashboard refresh. Twelve-month minimum.

Agent Teams

$5,000+ / mo

Autonomous deployment

The 8 AI marketing teams running against your locked positioning: publishing content, iterating ads, managing SEO, maintaining sales enablement. HQ starts at $5,000 / mo. Add $250–$500 per location for franchises. Twelve-month minimum.

08 · Fit check
Who this is for

Who this is built for.

01
Founders of companies between $2M and $200M who know their positioning isn't clear enough.
02
Post-pivot teams with 90 days to land a new story before the board meets again.
03
CMOs who've paid for big consulting engagements and got a PDF in return.
04
Agency owners who want a strategic input their clients can't get anywhere else.
09 · Next step
Next step

Want to talk?

Two quick questions to figure out if we're a fit.

01.

Do you want a senior strategist in the room for the whole day (not an associate)?

02.

Do you want a working system by Monday (not a PDF)?

Yes to both? Reply to this deck. Two weeks of pre-work, then the workshop day.

Something else? Reply anyway. We'll point you to the right vendor.

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